Fighting Cancer with Social Media
Does it appear to you that too much information regarding cancer is not as easy to access as it could be?
CancerResearchJournal.com thinks so.
From cancer patients and their family members searching for new developments related to a recent diagnosis; to local, state, and federal legislators seeking to make better decisions on how to allocate funding; to the wide variety of professionals looking for ways to improve efficiency in their own administrative, marketing and other critical support roles; and, yes, to even the busy healthcare provider, scientist or student wanting to keep up, the blessing of vast amounts of new knowledge can become a burden when it comes time to put that knowledge to work in your life.
So, with that reality in mind, ask yourself –
Is there a better way for all those living or working anywhere on the continuum of cancer research to more easily access the knowledge and experience of all the others?
We believe there is. And it is that core belief that sparked the genesis of CancerResearchJournal.com.
Here’s the dream, plain and simple:
Once a person is hit with the diagnosis you have cancer, they are immediately empowered with the knowledge and tools to locate and subscribe to a digital stream of up-to-date, high quality information about their particular disease.
Ok, that sure sounds nice. But what exactly does it mean? And what will it take to get it done?
Great questions.
To help you visualize how this process could work, here’s a re-creation of our initial back of the envelope outline of the strategy behind the idea.
Though it may be a rather crude roadmap for such a complex journey, it is our relentless passion for the kind of information exchange this diagram illustrates that provides the precious fuel for CancerResearchJournal.com’s twofold mission –
To inform and inspire.
First, the mission to inform expresses our desire to build a publication you can turn to for regularly updated information about cancer research. You no doubt know of others already working on similar efforts and they deserve your support. Still, the hope here is to create our own distinct niche by presenting stories in an easy to understand style that includes relevant links designed to provide you with a more comprehensive understanding of research-related news in less time.
Second, the mission to inspire means encouraging those impacted by – or having an impact on – cancer research to adopt new publishing platforms and strategies. It can be disappointing to see a premier cancer research or treatment facility devote valuable portions of their web site to brochureware when leaders like these could be using their online resources to share important information about their scientific discoveries and innovations.
To promote progress in this area, you can look forward to articles focused on how patients and professionals can use – and are already using – Social Media tools like Wordpress, RSS, del.icio.us, Creative Commons and others to open up bottlenecks and break down barriers that keep information out of the hands of the people who need it most. The reasoning here being that the more people who adopt – and demand – these methods be put in place, the greater the possibility that a network effect will take hold.
The greater the possibility of a world without cancer.
If you believe that empowering patients and professionals with better tools and techniques for sharing information can be a valuable weapon in the fight against cancer, we look forward to working with you to help make it happen.
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