Real Men Ads Give Guys Good Advice for Preventing Cancer
The US Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council have launched a national ad campaign encouraging men over 40 to take an active role in their own health care.
The Real Men Wear Gowns campaign, which was created pro bono by McCann Erickson Detroit, includes public service announcements (PSAs) designed for television, radio, print, and web sites. The lighthearted, motivational spots prompt men to adopt healthier lifestyles and to get tested for cancer, high cholesterol and other serious medical conditions so they’ll be there for their families in the future. For guys who aren’t sure which tests they need after 40, there’s a supporting web site that provides additional information and recommendations.
Statistics from the Centers for Disease Control and Prevention show men are 1.5 times more like to die from cancer, heart disease and lower respiratory diseases than women, but less likely to visit their physician – a problem the campaign’s creators hope to help remedy. As one expert said,
“By taking steps to prevent disease and stay healthy, men can live longer and more productive lives.”
If you’d like to see the PSAs or take one of AHRQ’s preventative health quizzes, you can visit www.ahrq.gov/realmen.
Source: Ad Council News Detail
Related Links: AHRQ News
Technorati Tags: cancer awareness; early cancer detection; cancer prevention; public health; colorectal cancer; prostate cancer; male cancers; urology
Print This
|
| Sphere: Related Content
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
Browse All Categories: Next article: Fast Ways to Find Free Cancer Books
Previous article: Scientists See the Steps of Single Ribosomes
